BookTok & Beyond

Last week, I gave a webinar with the social listening tool ViralMoment about how Booktok is driving cultural change in a huge way.

You can read my slides from the event below, and watch the event on LinkedIn.

In this deck you’ll learn:

• Just how massive booktok is in 2024
• Key categories (newsflash, it’s romantasy heavy!)
• How girls are redefining what it is to be ‘bookish’
• Booktok as an unrivalled recommendation engine
• Alternative book communities
• Booktok and google search trends
• The journey of a fashion trend from booktok to the mainstream
• How booktok is shaping our homes
• Booktok to the screen, the return of romance!

These slides are just the highlights from my research. I analysed over a million posts, so I’m releasing a deeper dive into Booktok in the next couple of weeks. If you want to get a copy of it, sign up to my substack!