Webinar
'The Evolution of Cosy: From Seasonal Trend to Lifestyle' for NextAtlas
In November 2024 I revisited my Cozy research for social trends platform NextAtlas, bringing the data up to date. The video can be watched in full on LinkedIn.
Talks & Webinars
I’m available for talks and workshops with your team, or you can book me to sit on roundtables, webinars, or give fireside chats about all things social/community/trend–based.
I also offer bespoke one-on-one or group training in social media management, community management, and social listening. Get in touch if you want to find out more about this.
Webinar
'From Pages to Platforms: How BookTok is Reshaping Culture and Publishing' for ViralMoment
Exploring how book lovers, character cosplay, and viral trends are driving fashion, entertainment, and publishing al using TikTok listening. From the power of “BookTok made me buy it” to the rise of Netflix adaptations, discover how nerdy girls and bookworms are shaping the future of culture.
Webinar
'Cleantok: A Social Analysis' for YouScan
Learn about all things #cleantok, from the bigger cultural trends indicative of self-care to the seasonal trending topics. Using YouScan I delve into the brands who are taking advantage of the moment, who the audience is, the smaller communities involved in the larger movement, and more.
Webinar
'Mushrooms Have a Branding Issue' for ICG
Earlier in 2024 I gave a webinar with Jess Jorgensen for the ICG about our research into functional/medicinal mushrooms. Jess conducted extensive qualitative research, and I conducted social listening over the course of six months to understand the rise of popularity in mushrooms.
Webinar
'Sherlock: A Study in Social' for Modern Audience Conference
Alongside my favourite collaborators, the Nerd Pirates, I did a quick 45-minute talk on how we leveraged interactive storytelling to create a super-engaged fan community around the official Sherlock escape room, using only social media.
Webinar
'Unbottling Low & No Alcohol Trends Through Dry Jan and Beyond' for Pulsar
I worked with Pulsar Platform to research the no/lo alcohol trend currently sweeping the world, then took part in their webinar on the topic.
Roundtable
'What‘s Missing with Social Listening Tech' with Social Intelligence Lab
I was part of SiLabs’ Demo Day, talking with some of my industry peers about what is missing from Social Listening Tech.
A write up of the talk is available on the SiLab website.
Masterclass
'How To Supercharge Your Social Media' Masterclass for How To Academy
I was approached by How To Academy to deliver a Social Media Masterclass. The 90-minute class explained how social media actually works and shared tips and techniques for reaching and connecting with your best online audience.
The talk has been archived since their latest website redesign, but Archive.org has the itinerary for the event.
Expert Interview
'Happiness Factories: How brands can navigate today's fan communities' report for BAMM
I was contacted by research agency Bamm to be interviewed for their global fandom report.
