Summerween! (again).

Back in the Summer of 2024 I ran some social listening around the early trend of Summerween and predicted that it was going to grow exponentially in 2025.

Here’s the report I created on Summerween 2025.

Newsflash – it’s pretty big this year.

TL/DR:

Summerween is officially a thing now.

• For the first time, we’re seeing UK stores get in on the trend
• Not just a precursor to Halloween, Summerween is its own festival
• Summerween nails are a whole vibe
• Summerween is manifesting in all areas of pop culture, but is extremely popular with the bookish community
• It’s part of the overall surge in interest in all things horror-related.