Tag

BookTok

• Summerween! (again).

  19 Aug 2025

  Social listening insights reveal how Summerween has evolved into its own distinct cultural phenomenon, beyond just 'Halloween in summer.'

• BookTok & Beyond

  21 Oct 2024

  Analyzing BookTok's massive cultural impact beyond book sales, including its influence on fashion, home design, and media adaptations.

• The Summer of Pop: A Social Listening Deep Dive

  9 Jul 2024

  A social listening analysis of the summer 2024 female pop phenomenon, exploring why Charli XCX, Chappell Roan, and Sabrina Carpenter all broke through at exactly the same moment.