Tag
Cultural Trends
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How Cozy Culture is Evolving
An in-depth look at how cozy culture is reshaping social media, fashion, and lifestyle trends across platforms.
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BookTok & Beyond
Analyzing BookTok's massive cultural impact beyond book sales, including its influence on fashion, home design, and media adaptations.
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The Summer of Pop: A Social Listening Deep Dive
A social listening analysis of the summer 2024 female pop phenomenon, exploring why Charli XCX, Chappell Roan, and Sabrina Carpenter all broke through at exactly the same moment.
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The Rise and Rise of Cosy Culture
A data-driven exploration of how 'cosy' evolved from a descriptor to a lifestyle — analysing over 63 million social posts to map the cosy convergence across gaming, home, fashion, and food.