Tag
Cultural Trends
How Cozy Culture is Evolving
An in-depth look at how cozy culture is reshaping social media, fashion, and lifestyle trends across platforms.
BookTok & Beyond
Analyzing BookTok's massive cultural impact beyond book sales, including its influence on fashion, home design, and media adaptations.
The Summer of Pop: A Social Listening Deep Dive
A social listening analysis of the summer 2024 female pop phenomenon, exploring why Charli XCX, Chappell Roan, and Sabrina Carpenter all broke through at exactly the same moment.
The Rise and Rise of Cosy Culture
A data-driven exploration of how 'cosy' evolved from a descriptor to a lifestyle — analysing over 63 million social posts to map the cosy convergence across gaming, home, fashion, and food.